Social Media for nonprofits

Social Media for Nonprofits (COMING SOON)

What is social media?
Why does my nonprofit need it?
Why are there so many platforms, and which should I use?
What is Facebook? (Benefits, demographics, uses, etc.)
What is Instagram? (Benefits, demographics, uses, etc.)
What is Twitter? (Benefits, demographics, uses, etc.)
What is LinkedIn? (Benefits, demographics, uses, etc.)
What is Pinterest? (Benefits, demographics, uses, etc.)
What is Reddit? (Benefits, demographics, uses, etc.)
What is Tik Tok? (Benefits, demographics, uses, etc.)
How do I create a profile? (Link to SM cheat sheet)
Developing a strategy and having a plan
Identifying your voice and audience
Creating consistency
How do I gain followers? (Using lists and CRMs, linking to social media pages, best practices)
Who do I follow? (Best practices)
What do I post?
What are hashtags and how do I use them?
What is tagging?
What are “stories” vs. “posts”?
What are keywords?
Videos vs. Still Images
What is an algorithm and how does it affect my post?
When should I post?
How often should I post?
How do I create a post? (Canva free for NPs, how to use, etc.)
How do I disseminate my posts?
Getting organized
Using spreadsheets
Building relationships
Promoting events
Upkeep and evaluation

Experience: All

Course type: All

What will student learn: Social Media, Marketing, Tags, Audience Analysis

Requirements: None

Course type: All