Cape Carteret, North Carolina, 28584 United States
Company Details
Year Established
2013
Credentials
Gavin P. Smith crafts beautifully useful, connected ecosystems that grow businesses and build relationships between brands and humans. He has spent his life connecting people and causes, working at the intersection of global media, digital marketing, startups, and nonprofit outreach. From his first jobs in radio and journalism, where he learned the nuances of reaching audiences, to his ongoing work as a social entrepreneur and marketing consultant, Gavin’s work is always focused on forming meaningful relationships.
In his role as an independent consultant, Gavin creates Integrated Marketing Communications Strategies to improve management processes and market reach for businesses and nonprofits. Informed by his diverse background, these strategies attract customers through holistic, integrated traditional and digital media marketing. Gavin’s in-depth knowledge of vital aspects of marketing comes from first-hand experience, and his skills as a researcher, public speaker, journalist and broadcaster help generate the right words and stories to impact anyone.
Gavin earned an MBA from the College of William & Mary’s Mason School of Business and an MGM from the Thunderbird School of Global Management, where he traveled the world studying global business practices and working with brands like Walmart-Chile, CODELCO, Volkswagen, and the Argentina Stock Exchange. Post-school, Gavin worked as the Director of Marketing for a trio of e-commerce platforms, maintaining a multi-million-dollar marketing budget, leading rebranding projects, and driving 90% of company revenue. But his most important contributions are those that give back to local and global communities. In 2013, Gavin founded Civilian Exposure, a nonprofit news and outreach service for victims of military contamination, where he oversees operations, funding, podcasting, writing, marketing, email newsletters, and other media outreach as Editor-in-Chief. In 2015, Gavin also founded the Keta Foundation in conjunction with Freedom University Keta, funding initiatives to eradicate the economic roots of modern slavery in the Volta Region of Ghana.
